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Also part of the UPMC family:

MedCall Outreach Liaison Services

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In conjunction with UPMC Physician Services Division, UPMC MedCall provides the services of outreach liaisons. The liaisons assist physicians and other providers in the region.

Outreach liaisons are health care professionals with extensive experience at UPMC clinical facilities. The liaisons communicate with referring physicians throughout the region to assess the physicians’ needs and address their concerns.

The outreach liaisons work with contacts in specific clinical service areas to solve problems that referring physicians encounter and to help referring physicians get follow-up information about patients. In addition, the liaisons work with assigned contacts to promote new UPMC physicians and services. Because of their familiarity with clinical services and their unique perspective on the needs of referring physicians, outreach liaisons can be invaluable to those who are developing regional marketing plans involving clinical services.

Outreach liaisons also coordinate continuing medical education (CME) programs within assigned regions. To do this, the liaisons may work with appropriate physicians at a regional hospital to identify CME needs, assist in scheduling a CME event, or arrange transportation to a physician who will speak at the event. The liaisons may work with the University of Pittsburgh Center for Continuing Education in the Health Sciences to recruit UPMC speakers for CME programs.

For more information about outreach liaison services at UPMC MedCall, call 412-432-7400 and ask for Richard Wadas, MD, or email

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