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The 2003 CRM Elite

CRM magazine is a leading source for strategic news, research, products, and services pertaining to the business philosophy known as "customer relationship management." The purpose of customer relationship management is to help a company learn as much as possible about its customers' needs in order to develop a stronger relationship with them. This in-depth knowledge of and interaction with customers enables the company to serve these customers better while reducing costs and increasing operational efficiency and profitability.

CRM magazine recently selected UPMC Health Plan as one of six companies to win an inaugural CRM Elite award for achieving outstanding results through applying customer relationship management.

CRM magazine recently published an article about the 2003 CRM Elite awards and the companies that won. To read the article, please follow the link below:

The 2003 CRM Elite
There is one thing that every company wants from its CRM initiative: results. Our inaugural CRM Elite awards showcase six companies* that know how to get them.

by Jason Compton and Ellen Ullman
From CRM Magazine, September 2003

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