Navigate Up

UPMC/University of Pittsburgh Schools of the Health Sciences
Patients and medical professionals may call 1-800-533-UPMC (8762) for more information.

UPMC Health Plan Names New Vice President of Sales and Marketing

PITTSBURGH (July 22, 2004) UPMC Health Plan has named Ronald J. Vance, a longtime executive with Cigna Healthcare in Texas and Florida, as its new Vice President of Sales and Marketing.

Vance assumed the position in July 2004, following an extensive nationwide search. Prior to coming to UPMC Health Plan, Vance served as vice president of sales for Cigna Healthcare in the Houston, South Texas, and Louisiana areas.

"We are pleased to be able to add someone with Ron Vance's experience and expertise to our UPMC Health Plan sales and marketing team," said Diane P. Holder, President of UPMC Health Plan. "He comes to us with a solid reputation for opening new markets and increasing market penetration in existing regions."

Vance worked for Cigna for 15 years, holding sales management positions in Charleston, S.C., as well as in Jacksonville, Tampa, and St. Petersburg, Fla.

"What really drew me to this position was the reputation of UPMC in the market," said Vance. "We're in a unique position being both the provider and the health plan to really have an impact on the future of health care. We can both improve the quality of health care and make it more affordable."

Vance began his insurance career in Pittsburgh in 1968 with Equitable Life. His sales experience includes a full range of managed care products as well as traditional indemnity and dental products for group markets of all sizes. He also has in-depth knowledge of Medicare, Medicaid, workers' compensation, prepaid dental plans, life, and LTD plans.

Vance's appointment at UPMC Health Plan is a homecoming of sorts. He was born in Pittsburgh and graduated from Duquesne University in 1967, where he earned a Bachelor of Arts degree in English and philosophy. He also has a B.A. in theology from Saint Leo University in Florida.

UPMC | Affiliated with the University of Pittsburgh Schools of the Health Sciences Supplemental content provided by Healthwise, Incorporated. To learn more, visit

For help in finding a doctor or health service that suits your needs, call the UPMC Referral Service at 412-647-UPMC (8762) or 1-800-533-UPMC (8762). Select option 1.

UPMC is an equal opportunity employer. UPMC policy prohibits discrimination or harassment on the basis of race, color, religion, ancestry, national origin, age, sex, genetics, sexual orientation, gender identity, marital status, familial status, disability, veteran status, or any other legally protected group status. Further, UPMC will continue to support and promote equal employment opportunity, human dignity, and racial, ethnic, and cultural diversity. This policy applies to admissions, employment, and access to and treatment in UPMC programs and activities. This commitment is made by UPMC in accordance with federal, state, and/or local laws and regulations.

Medical information made available on is not intended to be used as a substitute for professional medical advice, diagnosis, or treatment. You should not rely entirely on this information for your health care needs. Ask your own doctor or health care provider any specific medical questions that you have. Further, is not a tool to be used in the case of an emergency. If an emergency arises, you should seek appropriate emergency medical services.

Pittsburgh, PA, USA |