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Vonda Wright, M.D.  

UPMC Media Relations 

UPMC Sports Medicines PRIMA Program Invites People Over 40 to Get From Couch To 5k by Enrolling in Start

PITTSBURGH, May 24, 2007 UPMC Sports Medicine's Performance and Research Initiative for Masters Athletes (PRIMA) invites men and women over age 40 to enroll in START, a new lifestyle-changing program specifically designed for adults who don't exercise regularly.

Beginning June 16, UPMC Sports Medicine experts will guide participants through 12 weeks of physical activity and education that will gradually prepare them to walk or run the 5K portion of the 30th annual Richard S. Caliguiri City of Pittsburgh Great Race on Sept. 30. START program participants also will acquire the skills needed to achieve long-term results even after completing the classes, which will stress maintaining a healthy lifestyle and improving physical fitness in the future.

Everyone worries about dying from bird flu or bad spinach things that will affect a small percentage of people when the real killer is your couch, said Vonda Wright, M.D., who is director of PRIMA and an orthopaedic surgeon at the UPMC Center for Sports Medicine. UPMCs PRIMA program is very excited to offer adult-onset exercisers the amazing opportunity to take control of their physical health by getting off their couches and leading more active lives, added Dr. Wright, who also is assistant professor of orthopaedic surgery at the University of Pittsburgh School of Medicine.

While an active lifestyle is essential to good health, as people age, achieving physical fitness becomes increasingly challenging. UPMC Sports Medicines unique PRIMA program provides several services intended for mature serious and recreational athletes, helping them to remain fit, functional and performing their best. For those who do not consider themselves athletes, PRIMAs START program provides the same expertise to a wider segment of the population, including all physically independent adults over age 40 who would like to get in shape.

The START program, using the resources and expertise of UPMC Center for Sports Medicine staff, will direct participants through fitness training, wellness counseling, medical evaluations and psychological coaching. The process involves weekly educational and exercise sessions as well as assigned at-home exercise routines. Program instructors also will e-mail participants fitness tips and messages of encouragement on a regular basis. Participants will progress through the program with a group of their peers, ultimately gaining the tools needed to achieve long-term physical fitness.

The first START program session takes place June 16 and participants will meet once per week for 12 weeks thereafter. All sessions will be held at the UPMC Center for Sports Medicine, located at 3200 South Water Street on Pittsburgh's South Side. Free parking is available. The program is offered at an introductory rate of $120. For more information or to register, call 412-432-3651. Space is limited!

About PRIMA:
UPMC Sports Medicines Performance and Research Initiative for Masters Athletes (PRIMA) provides comprehensive clinical care, training and counseling designed to maximize the physical and mental performance of elite and recreational athletes over age 40. Directed by orthopaedic surgeon Vonda Wright, M.D., assistant professor of orthopaedic surgery at the University of Pittsburgh School of Medicine, this unique program is designed to help mature athletes maintain or increase their performance and prevent injuries. Though the program specializes in the care of mature athletes, everyone over age 40 can benefit from PRIMA, including generally fit people and inactive adults wishing to become physically fit. For more information, visit


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